Published on Wednesday, July 14, 2004 by CommonDreams.org
Subway: Junk Food, Junk Economy
by Russell Mokhlber and Robert Weissman
What's the largest fast junk food chain in the countryl
Wrong.
lVs not McDonald's.
It's Subway.
Subway overtook McDonald's last year in the United States and now has 15,874 locations in the U.S.
compared to 11,533 for McDonald's.
Worldwide, Subway has 21,528 restaurants in 75 countries.
McDonald's has more than 30,000 restaurants in 119 countries.
Subway founder Fred DeLuca says he wants 30,000 outlets worldwide by 2010.
Of course, Subway would not want you to think that it is not a fast junk food chain.
In fact, the privately held firm has overtaken McDonald's by riding a wave of publicity featuring Jared Fogle,
who says he lost 245 pounds on the following diet - coffee for breakfast, Subway sandwich for lunch, and
Subway sandwich for dinner.
Soon, the word was out - you could lose weight eating Subway sandwiches.
And tomorrow, on the National Mail, Subway founder and CEO DeLuca will join with Fogle, the American
Heart Association, members of Congress (including the corporate liberal Rose DeLauro, D-Connecticut,
whose district contains Subways corporate headquarters), and various "nutritional experts" to "galvanize
support for fighting childhood obesity."
We went and visited our local Subway and found that in fact, there was health and diet information displayed,
including a nutritional and dietary guide with the American Heart Association's stamp of approval.
But as at most fast junk food outlets, Coke machines, the rows of bags of chips, and the rubbery chicken and
unappetizing beef were screaming - unhealthy, stay away.
You could order a salad, or a vegetarian sandwich. The chain markets seven subs with six grams of fat or
less.
But for the most part, the staple of this franchise is processed meats and cheeses, soft drinks and chips.
Subway sandwiches include such classics as Steak and Cheese, Subway Melt (a first class blend of turkey breast, ham, crispy bacon, and melted cheese) Italian BMT (pepperoni, genoa salami, and ham) and the Cold
Cut Trio (turkey based ham, salami, and bologna) - not your typical heart healthy sandwiches.
Should members of Congress and the American Heart Association be promoting this multinational junk food
company'?
Of course they shouldn't.
The American Heart Association has sullied its reputation by getting in bed with whatever corporation comes
around with its checkbook open.
According to a report from the Center for Science in the Public Interest, the American Heart Association has
taken big corporate cash from a long list of drug companies, junk food companies, and even from the National
Livestock and Meat Board, which gave $189,000 to sponsor a HeartRide cycling series "to help ensure that
people don't think that AHA recommends abstaining from meat."
In return for endorsing only Bayer aspirin, AHA gets $500,000 a year from Bayer. Nice deal, if you can cut it.
And how much money has Subway kicked in?
According to the AHA, Subway has given $4 million to the American Heart Association (AHA) since 2002, and
will gave an additional $6 million through 2007. That's a total of $10 million.
In exchange, Subway gets to put the AHA "fighting heart disease and stroke" logo on its materials throughout
its chain of stores, according to an AHA spokesperson.
In a written statement, the AHA said it will only accept sponsorships from "those restaurants that have a
publictmarket positioning associated with healthy foods or have heart-healthy and non-fried food alternatives
on the menu."
"Subway actively promotes low-saturated fat meal options and exercise in their advertising messages," the
AHA said in the statement. "Their messaging reinforces that a well-balanced diet and exercise are important
tools in maintaining a healthy weight."
We agree with Commercial Alert's Gary Ruskin that it's "not the proper role of the federal government or
public health groups to hawk Subway or any other form of fast or junk food."
"This is part of the broader story of the corruption of the American public health movement," Ruskin said.
"AHA ought to drop its support for Subway. They have been converted into an auxiliary marketeer for Subway.
They are apparently for sale."
"The fast food companies are running in a panic over the obesity epidemic," Ruskin said. "They are striving to
do something to make it seem that they are not responsible for it or part of it. This is just one more way that
companies like Subway try to hide their tracks and boost their public relation images."
The government and independent public health organizations should be helping the American people fight off
the hyperbreeding of fast food outlets cannibalizing the country - not promoting it.
In addition to promoting his beloved Subway and making millions a year doing so, DeLuca wants to bring an
Indian gambling casino to Bridgeport, Connecticut.
Call it the junk food/junk economy connection.
According to Connecticut Attorney General Richard Blumenthal, DeLuca invested $10 million in the
Schaghticoke Tribal Nation's successful effort to gain federal recognition so they could build a casino in
Connecticut. Blumenthal is challenging that recognition.
And the House Government Reform Committee is in the middle of an investigation of how the Schaghticoke
Tribe and the Eastern Pequots gained such recognition from the Bureau of Indian Affairs.
Earlier this year, the Hartford Courant reported that a rival band of Indians charged that the federal recognition
of the Schaghticoke Tribal Nation "was hijacked by outside investors and high-priced lobbyists intent on
winning a lucrative gambling franchise for their own benefit."
Whether or not the investors and lobbyists hijacked the process we'll leave to federal investigators.
But what is clear is that Subway and DeLuca have hijacked the American Heart Association, Congresswoman
DeLauro, and various federal agencies to promote their own brand of fast junk food.
Russell Mokhiber is editor of the Washington, D. C. -based
Corporate Crime Reporter. Robert Weissman is editor of the Washington, D. C.-based Multinational Monitor.
They are co-authors of Comorate Predators: The
Hunt for MeasProfits and the Attack on Democracy (Monroe, Maine: Common Courage Press),
http:www.corporatepredators.org