Green-Collar Jobs for Urban America
By Van Jones and Ben Wyskida, YES! Magazine Posted on February 26, 2007, Printed on March 2, 2007
http://www.alternet.org/story/48490/
Union electricians hung out with Youth Against Youth Incarceration. A
poet parsed words with a permaculturist. Two seniors and a spoken word
artist debated the coming election. Community college students communed
with a councilmember, while an architect broke bread with an
immigration attorney. On
the third Thursday of September 2006, in a college auditorium in
Oakland, California, 300 people came together to launch a new movement:
a campaign for "green-collar jobs" as a path to economic and social
recovery for low-income communities. A "green-collar job"
involves environment-friendly products or services. Construction work
on a green building, organic farming, solar panel manufacturing,
bicycle repair: all are "green jobs." The green-collar economy is big
money, and it's booming. Including renewable energy and clean
technology, "green" is the fifth largest market sector in the United
States. In the Bay Area, we have seen boom times before. The
dot-com era rose and fell all around us, but for low-income people and
people of color that wave didn't even register, boom or bust. The
question we're asking here in Oakland -- that 300 people turned out to
answer -- is, can the green wave lift all boats? This question is
not an abstraction, and the answer is non-negotiable. With murder rates
soaring and employment rates plummeting, Oakland is in a literal
do-or-die struggle to build a sustainable local living economy strong
enough to lift people out of poverty. If this movement succeeds, the
effort in Oakland can point the way forward -- to a new era of
solution-based politics for cities across the United States. If this
movement fails, a city with so much promise could fall further into
despair. The stakes are high, and the next six months offer a
once-in-a-generation opportunity to write a new story for Oakland. The murder capital of California ... Oakland
is the working-class home to almost 500,000. One of the most racially
and culturally diverse cities in America, Oakland boasts the nation's
fourth largest port, and for decades was an industrial manufacturing
hub. The march of globalization and the changing world economy
ended this prosperity. As small businesses shut down and good
manufacturing jobs disappeared, there weren't many jobs left. The
industries that stayed are largely pollution-based, feeding Oakland
with one hand and poisoning it with the other. In the poor parts
of Oakland, neighborhoods of mostly black and Latino residents, 40
percent of young people suffer chronic respiratory ailments. There are
no supermarkets. Ten thousand people on parole or probation lack
opportunities for meaningful jobs. Violence reached a boiling
point on September 6 when Nicole Tucker, a 27-year old single mother
with a beautiful four-year-old daughter, was shot to death in her car.
Her family remembers her as a hardworking and loving parent who put
herself through school and was saving to buy a house. The media cruelly
remembered her as the one who broke the record: Nicole was the 95th
homicide of 2006, passing Oakland's total for all of 2005 in just the
first week of September. Much of Oakland has been left behind, and it's falling deeper and deeper into despair. ...Or the global green city? Against this backdrop, there is hope for a different Oakland. In
2005, residents reached out to former Congressman Ron Dellums, a
visionary black progressive who had ?retired from politics. They
pleaded with him to run for mayor. Dellums was done with
politics, and he stood before a crowd of hundreds ready to say "thank
you, but no." Looking out at the crowd, Dellums changed his mind. He
knew people needed hope. He ran. In his campaign, Dellums
embraced big ideas and committed to making Oakland what he called a
"model city": a place where visionary ideas like universal health care
and education for all take hold, working on a local level and standing
as a model of what is possible for the rest of the country. Embracing
ideas put forward by community leaders, including our organization,
Ella Baker Center for Human Rights, Dellums promised to make Oakland "a
Silicon Valley" of green capital, pledging to make the growth of the
green economy central to Oakland's comeback. The choice of a "green"
economy isn't random&ndashOakland has some real advantages: - Oakland is one of the sunniest, windiest cities in California, poised to be a leader in solar and wind power.
- The "green wave" of investment is hottest right here in the Bay Area.
- Settlement
of an energy lawsuit left Oakland millions to spend on sustainability,
and a bond issue left our community college system ready to invest
heavily in a bold greening program.
Dellums was
running against a pro?development, pro-gentrification bloc bent on
making Oakland a bedroom community for San Francisco. More condos for
the rich and more of the same for the hardest hit neighborhoods in
Oakland. But inspired by the "model city" vision, and Dellums himself,
the people said "no" to more of the same. On June 5, 2006,
Dellums was elected mayor. He got just 126 votes more than he needed to
avoid a runoff. Progressives and people of color, locked out for so
long, now had a chance to lead. A "green jobs, go local" plan At
the same time Dellums was campaigning for office, the Ella Baker Center
co-convened the Oakland Apollo Alliance. Connected to the National
Apollo Alliance, an effort to create three million clean energy jobs in
the next decade, the Oakland Apollo Alliance is one of the nation's
first roundtables committed to job creation for low-income people and
people of color in the green, sustainable economy. Inspiring efforts
were already taking place all over Oakland: - A group called People's Grocery delivers fresh, organic food on a truck to low-income families.
- California Youth Energy Services trains and pays young adults to conduct energy audits.
- Developers
connected to the Apollo Alliance are building Red Star Homes -- green
buildings constructed by formerly-incarcerated people on the site of a
once-toxic brownfield.
Our challenge: After so many
years of fighting reactive battles, we had a chance to be for
something. The Oakland Apollo Alliance moved quickly, offering three
big ideas to the Dellums administration: - Create
the nation's first "Green Jobs Corps," a training pipeline and
partnership between labor unions, the community college system, and the
City to train and employ residents -- particularly hard-to-employ
constituencies -- in the new green economy.
- Declare
"Green Enterprise Zones" in Oakland -- areas where green businesses and
green-collar employers are given incentives and benefits to locate and
hire. This is part of a comprehensive "Green Economic Development
Plan," a funded and staffed study to identify ways to make a better
business climate for sustainable enterprise -- provided it hires local
residents as a way to keep benefits and money in town.
- Green
the Port, building on an inspiring success story in Los Angeles, where
a healthy port program is dramatically reducing emissions. We want to
turn one of Oakland's greatest public health threats into an
international model for sustainability.
By their
nature, green jobs are local jobs -- and these ideas will have extra
impact in Oakland because of the "multiplier effect" a town gets when
money is spent on a local business instead of a chain or out-of-town
company. Converting the Port to biodiesel creates demand for a fueling
station and a manufacturing plant nearby. Businesses in the Green
Enterprise Zones will need to hire Jobs Corps graduates. Along
with a host of other proposals, our larger vision is to turn Oakland
into a "global green city," where the pathway out of poverty is the new
green wave. The reality is that other market sectors and other types of
business aren't coming to Oakland. If green isn't the answer, what is? Six months to go Now,
something remarkable is happening in Oakland. Unlikely allies like
labor, environmental, and social justice activists are working
together. A coalition of nonprofit organizations is aligning strategic
plans for the next six months. Funders are pouring money into Oakland,
inspired by the chance for a true progressive success story. Ordinary
people, too, are getting involved in campaigns for things they'd never
heard of six months ago, calling their councilmembers to demand
"conservation retrofits" and "biodiesel at the Port." On that
third Thursday in September, we launched the "Apollo Challenge," our
petition drive to encourage the City to adopt the green jobs platform.
The first people to sign? An electrician, a poet, a city councilmember,
an activist, and a job counselor. In coming months we will take to the
streets -- a multi-?racial, multi-issue coalition demanding a green
future for all of Oakland. "We are the heroes" In
the late 1950s and early 1960s, a group of pioneering activists and
dedicated citizens decided to focus their efforts on a couple of small
Alabama towns in an effort to make change. They didn't worry whether
their funders would ask if they were national or regional. They didn't
wonder if what they were doing was too "local" to make a difference. The towns? Selma and Montgomery. In
1999, citizens in a small town in Bolivia had growing concerns about a
new plan to privatize their city's water supply. They went to community
meetings. They formed working groups. They volunteered. When nobody
listened, they took to the streets, surviving martial law and extreme
violence at the hands of the military, and reclaimed their water. Their
victory has catalyzed an international movement for change. Their town? Cochabamba. Around
our office, we've been wearing t-shirts that say, "We are the heroes
we've been waiting for." We believe that our little local campaign to
win green jobs for Oakland will echo. For us, "go local" isn't about
going small scale or getting back to our roots. It's about winning a
victory that will inspire debate and action in every struggling
community in America. Reprinted from "Go Local," the Winter
2007 YES! Magazine, PO Box 10818, Bainbridge Island, WA 98110.
Subscriptions: 800/937-4451 Web: www.yesmagazine.org
Van Jones is executive director of the Ella Baker Center for Human Rights in Oakland, California. Ben Wyskida is communications director at Ella Baker Center.
© 2007 Independent Media Institute. All rights reserved.
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